Are you ready to start making money?
The entertainment business can make for quite a lucrative (and fun) career. When considering activities for children, families, and adventurous adults, a laser tag business can be a great fit for all types of clients. Be it birthday party celebrations, team building exercises for various groups, or indoor activities for children when it’s pouring down, a laser tag facility can offer excitement and challenges.
Who is this business right for?
Those who are intrigued by technology, entertaining, and interacting with many different people will thrive with a laser tag business. If you enjoy a high energy work environment, a laser tag operation might be perfect. For many, the idea of owning and operating a laser tag business has been a longstanding dream and, with the proper preparation, this dream can become a profitable reality.
What is the target market?
Individuals of every age group enjoy laser tag and your core demographic will depend on your
market, and your marketing. Younger players in most markets will make up your biggest source
of income but with great arena design and a sound marketing strategy, your business will
attract young udults and adults as well.
Your adult players are there to challenge their co-workers, enjoy an evening out with friends, or compete against others who take the game more seriously (see our Laser Tag World Championships page)
What is the growth potential for a laser tag business?
The profit potential is outstanding. Revenues are earned by drop-in customers that want to play once or book a party, as well your loyal member base that keep coming back to play new and exiting games.
You can also market your site to corporate clients, schools, and clubs, and create special packages that include laser tag games, food, and beverages for corporate and social functions like birthday parties. Additionally, many operators of laser tag centres also create team leagues and monthly tournaments and give away prizes to the winners.
Of course, you’ll probably want to have a counter on site and sell related products, such as promotional clothing and equipment to bolster sales. The initial objective when you first open is to get as many people as possible to come out and try the game, as a great number of these people will return as regular players.
Laser tag played on good equipment, at a good site, is addictive. Players will keep coming back again and again to try new games with new friends.
There are a lot of ways to encourage new and repeat customers: give away two-for-one play coupons, encourage players to sign-up to Zone Membership, and create joint promotions with other businesses in the community.
We’ve been helping laser tag business around the world open since before The Simpsons – we’ve got heaps of information, advice, and support to help you get your business set-up, doors open, and players in!
What are some insider tips for jump starting a laser tag business?
We’ve got more advice than we could ever share, but if we had to pick a ‘top five’:
- never underestimate the importance your equipment – players notice the difference in ‘feel’ and experience
- before investing in equipment, research the manufacturer – you want high-quality kit from a high-quality provider
- the look and overall design of your facility, particularly the arena itself, is critical – let us help you design and build it
- design your arena to your available space – assume you need 16 square metres per player (hint: go multi-level!)
- satisfy your customers – they don’t want to play the same game again and again… Spice it up with heaps of game options
How can you make your business more profitable?
To realize long-term growth and success, laser tag arenas must keep things fresh and exciting. Consider implementing these strategies to improve overall profits:
- endorse competitive events – this establishes a recognizable name for your site and attracts repeat customers.
- start a league – keeps customer flow up, encourages repeat play, and is honestly just loads of fun
- host tournaments – there are a lot of obsessed players out there looking for fun new sites to experience and play in
- add a food court or catering – laser tag makes you hungry (and thirsty!)
- make the entire facility available for large group event
- offer additional entertainment, such as video games, paintball, and mazes
What happens during a typical day at a laser tag business?
Initially, you will likely want to take a more active role in the day-to-day operations of the facility. As your site starts to generate more revenue, additional members of your team can be added to take over management of your enterprise.
The following tasks will require your attention on a regular basis to ensure your laser tag business’ success:
- speaking with current and potential clients who are interested in hosting events at your site
- routine maintenance and repair of equipment (see our Durability page)
- safety check of the arena (walls are padded, no sharp edges, no low ceilings, etc.)
- checking inventory and place order for items you are low on
- networking and marketing to build a loyal customer base
We’ve been building up a library of helpful hints, documents, guides, and templates over many years to help new operators get up-and-running quickly and successfully.